Steve Baur
Former Editor, Modified Mustangs & Fords
May 10, 2013

Royal Purple Ladies, an initiative launched by Royal Purple in October 2012 to advance women’s interests in the automotive industry, is seeking applications for a female-owned vehicle to be featured at the 2013 SEMA Show in Las Vegas, November 5 – 8.

Women who would like to be considered to represent Royal Purple Ladies at The SEMA Show will need to submit the following items by May 31, 2013:

Detailed spec list for the vehicle (please include any Royal Purple products used in the car)

Photos (no more than 10) of the vehicle inside and out

One written page with four paragraphs that include –

Paragraph 1 - Tell them about yourself

Paragraph 2 - History of your vehicle

Paragraph 3 - Why should you be selected to show your car as a Feature Vehicle?

Paragraph 4 - How do you hope to inspire other women by showing your vehicle?

“We are looking for a vehicle to represent Royal Purple Ladies that is 100-percent female owned, restored or built, either a show or race car,” said Royal Purple Communications Specialist, Marlena Solomon.

Royal Purple will handle the registration on behalf of Royal Purple Ladies. The winning owner will also receive Royal Purple swag and an invite to Royal Purple’s VIP dinner in Las Vegas during the show.

Vehicle transportation to Las Vegas and hotel accommodations for the selected owner will not be included, but Royal Purple can assist with pricing for both as needed. The vehicle owner will be responsible for all travel expenses and transportation to and from Las Vegas, as applicable. Meals, excluding the winner's VIP dinner, and any other costs associated with the trip are also the responsibility of the owner.

To offset some of these costs, owners can get sponsors for the trip. SEMA allows the placement of decals on the vehicle if sponsors are already SEMA Show exhibitors. Owners can also acknowledge sponsors on their brag board.

If selected to represent Royal Purple Ladies at The SEMA Show, the owner will need to submit proof of ownership, insurance and a valid driver's license. Entries can be submitted electronically to or mailed to:

Royal Purple

Attn: Marlena Solomon

1 Royal Purple Lane, Porter, TX 77365

Photo Gallery

View Photo Gallery