Muscle Mustangs & Fast Fords
Behind the Making of the Ford Atlas Concept Truck
Ford is stepping up its game with a truck concept unlike any other, the Ford Atlas. This new work truck concept features high-tech options for those looking for that perfect truck capable of great things. Two early renderings have transformed and grown into the Atlas concept that was unveiled at the North American International show back on January 15th, 2013. It’s a futuristic-like truck with all of the towing and hauling capabilities, but unlike most big trucks, the Atlas maintains great fuel efficiency.
The Ford Atlas has been a concept in the making with two early sketches on two different sides of the spectrum. One sketch, the Bullet Train, features a smooth body, slit-like headlights, and sleek lines. The other design, Locomotive, shows more of a tough-styled work horse truck with big boxy angles. These two concepts were merged into the Atlas concept that was unveiled earlier this year.
What’s powering this beast? Packed under the hood is the next-generation EcoBoost engine that features Auto Start-Stop technology to save gas for those stop-and-go driving moments, but will pause when actively towing. The Active Grille Shutters stay open automatically for additional engine cooling during hot weather driving or when piloting at low speeds, but then close shut during those steady speeds for aerodynamic purposes.
Ford wanted to design a truck with purpose, one that appeals to the needs of the customer looking for the ultimate truck for hauling and towing and maximum storage space. That’s what trucks are for, right? The hallowed walls of the bed were explored as well, and even the tailgate can be used as a cargo cradle.
A work truck isn’t only used during daylight hours, so lighting was also explored with a solution to illuminate the whole cargo bed when needed, an incredible function and giving the truck a futuristic appeal.
The Ford Atlas features Active Wheel Shutters to help with fuel efficiency. The wheel shutters hide when the truck is parked or traveling at lower speeds in regards to style, but when pushing the pedal to the metal on the interstate, they close to improve the aerodynamics of the truck.
Read more here at Ford Social and check out the early-stage sketches.
So, should Ford build this truck or what?