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July 31, 2013

Want a fast, easy, temporary way to protect your car's finish from road debris? Well, Armor All has a product that might do the trick. Check out the official words after the jump...

DANBURY, Conn. – From the leading quality car care brand, Armor All is proud to bring you the new Armor All® Custom Shield™ Coating.

New Armor All® Custom Shield Coating allows consumers an opportunity to ditch that pesky automotive bra on the front of their car for a more sleek and non-abrasive look. This new innovative product is a temporary, spray-on, peel-off coating that allows consumers to help protect their vehicle’s paint and body from the elements.

This technology not only helps protect the vehicle's paint and body, but it comes in black, white and clear, giving consumers the ability to create a temporary customization. You can add racing stripes down the center of the car for that instant racer look or cheer on your favorite sports team by creating stencils showing your spirit on the hood of your car.

Armor All® Custom Shield™ Coating:

• Helps protect front grill, hood and rocker panels from scratches and nicks caused by flying road debris

• Available in three colors: Black, White and Clear

• Can be used on wheels to defend against brake dust build-up

• It’s easy to apply, as its aerosol delivery allows for a simple application and it dries quickly

• When it’s time to remove, just peel off and throw away; Removal never requires tools

• Weather resistant and can last up to three months

“Since acquiring the Armor All brand it has been a key priority to continue to leverage our strong brand equity by actively developing a pipeline of new and innovative technology for our consumers,” said Brian Ostrer, Senior Brand Manager, Armor All.

“Armor All® Custom Shield™ Coating is our chance to be the leader in a new segment for car care.”

For more information about Armor All® products visit www.armorall.com and for the latest news on Armor All® visit www.Facebook.com/ArmorAll.

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