Rob Kinnan
Brand Manager, Mustang Monthly
February 8, 2019
Photos By: MaryBeth Kiczenski

Remember the Harley-Davidson editions of the F-150 from 2000 to 2012, with their supercharged and leather-clad awesomeness? Well after a seven year hiatus, it’s back! At the Chicago Auto Show on Thursday, February 7, 2019, executives with Harley-Davidson Motor Company) and Tuscany Motor Co introduced the 2019 Harley-Davidson F-150 pickup truck at the Chicago Auto Show. The concept for the truck was displayed at the Harley-Davidson 115-year Anniversary celebration in Milwaukee, and strong public reaction led to the collaboration for an all-new Harley-Davidson F-150. The public can see this exciting new vehicle, which is displayed in Ford Motor Company’s exhibit at the Chicago show, from February 9-18.

“Motorcycle enthusiasts can once again enjoy dramatic Harley-Davidson design cues in the number one selling vehicle in America, the Ford F-150,” said Brad Richards, Vice President of Styling & Design for Harley-Davidson Motor Company. “The strong reaction by the public to the concept truck at our anniversary event encouraged us to move the 2019 Harley-Davidson edition Ford F-150 into production. We look forward to fulfilling the dreams of fans who overwhelmingly asked for this special truck.”

Approximately 70,000 trucks were sold under the highly successful program from 2000 to 2012. Harley-Davidson and Tuscany Motor Co. have collaborated on the build of the all-new custom 2019 Ford F-150 pickup truck. Tuscany is a Ford Motor Company specialty vehicle manufacturer in the personal-use segment.

The 2019 Harley-Davidson F-150 includes over 70 proprietary parts that make the truck stylish, comfortable, and unmistakably Harley-Davidson. Styling was inspired by the famous Harley-Davidson Fat Boy® and CVO® models. “Harley-Davidson is one of the most iconic brands in the world,” said Jeff Burttschell, Vice President, Tuscany Motor Co. “Working closely with Brad, we created a truck which will allow anyone to drive a world-class vehicle that honors the rich heritage of Harley-Davidson. Built to be recognized from a distance as a Harley-Davidson F-150, we believe it will be an instant classic.”

Harley-Davidson fans will appreciate the motorcycle-inspired components and proprietary parts that add to the aggressive look of the truck, which include:

Harley-Davidson branded Fat Boy style 22-inch milled aluminum wheels
Custom tuned exhaust with Harley-Davidson exclusive solid billet aluminum tips with orange accents
Suspension lift exclusively engineered for Harley-Davidson
Harley-Davidson exclusive tuned FOX performance shocks
Power deploying lighted running boards with powder-coated rock guard trim
Full replacement functional ram-air hood
Painted custom fender flares
Full replacement painted grille assembly with orange accents
Painted fender vents with Bar & Shield badging
Painted custom front bumper cover with skid plates
LED light bar integrated into front bumper cover
Harley-Davidson tailgate appliqué
Locking ABS tonneau cover with embossed Harley-Davidson bar & shield logo
Carpet liner inside truck bed with Harley-Davidson logo
Custom leather seat covers with orange diamond pattern embroidery and Harley-Davidson badging
Accent color door panels, dash, & steering wheel trim
Stainless Steel Harley-Davidson gauges
Billet Harley-Davidson racing pedals
Harley-Davidson floor mats
Harley-Davidson door entry sills
Distinctive Harley-Davidson bar and shield badging
Official numbered Harley-Davidson center console badge

Under the arrangement, Tuscany will provide the F-150 and manufacture the interior and exterior components with Harley Davidson’s direction. The all-new 2019 Harley-Davidson F-150 is on sale now at select authorized Ford dealerships worldwide. To reserve a Harley truck today, please visit

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Photography by MaryBeth Kiczenski