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Continental Launches new UHP Tire at 2016 SEMA Show #TENSEMA16
Coming in February 2017, we get an early sample of the ExtremeContact Sport
The wheel and tire industry is such a big part of the SEMA show it encompasses pretty much the entire south hall and a good chunk of the outdoor display area as well. Motorsports, street performance, passenger, and light truck tires from a myriad of manufacturers can be seen on display throughout the hall. Every year we make a pass through the wheel and tire booths to see what’s new, but the hot news this year was actually happening outside, as Continental Tire hosted a ride-along event with some of their pro drivers to show the capabilities of its new ExtremeContact Sport UHP tire.
“We took our knowledge from the track to the street in a whole new way with the ExtremeContact Sport,” said Travis Roffler, director of marketing for Continental Tire. “We chose five of the best sports car drivers in the world to help deliver the performance driving enthusiasts demand in a tire. These drivers pushed our tires to the limits to help develop a tire that includes superb dry handling while not sacrificing any of Continental’s award-winning performance in the wet. This summer tire is ideal for sports cars and sport and luxury vehicles.”
To help develop a tire that car enthusiasts would love, Continental called upon five of the top drivers in International Motor Sports Association’s (IMSA) top series, the WeatherTech SportsCar Championship. Three-time IMSA champion and five-time Rolex 24 Hour winner, Andy Lally; back-to-back, and reigning IMSA champion, Joao Barbosa; Continental Tire SportsCar Series champion and two-time World Challenge champion, Lawson Aschenbach; Rolex 24 Hour winner, Ozz Negri; and 24 Hour of Le Mans winner, Rolex 24 Hour winner and WEC champion, Ryan Dalziel, all brought their A-game when it came to the development of the ExtremeContact Sport.
“It was great to see the dedication and passion all the drivers had for this project,” said Bob Liu, product manager performance tires for Continental Tire. “For the engineers to be able to ride with the drivers and experience what they were reporting was invaluable. The level of detail each driver gave was extraordinary and we think the combined expertise of the driver’s knowledge and our technologies will give car enthusiasts the precision and grip they expect in a UHP tire.”
The ExtremeContact Sport is designed for crisp and precise handling in both dry and wet conditions (note the D and W lettering in the tread) while offering superior tread life in a UHP tire. Enhanced steering response, reduced tire noise, improved ride comfort, and more were all benchmark items in making the ExtremeContact Sport a better tire in all categories over its predecessor, the ExtremeContact DW. Continental’s Tuned Performance Indicators, the D (Dry) and W (Wet) letters in the tread, indicate the tire’s optimal performance levels in these conditions.
Available in 71 sizes from 15- to 20-inch wheel diameters with a W or Y speed rating, the new ExtremeContact Sport is backed by one of the tire industries best warranty programs, the Total Confidence Plan. Under this plan the ExtremeContact Sport has a 60-day customer satisfaction trial (or 2/32-inch of treadwear) and 12 month road hazard coverage (or first 2/32-inch). Additionally, a 72-month manufacturer’s limited warranty program that includes a 30,000 mile limited mileage warranty and three-year flat tire roadside assistance (or towing up to 150 miles) is standard.