Mustang MonthlyNews & Views
Ford’s new Ford by Design Website Offers You the Chance to Build Custom Billboard
Design a Custom Billboard and Ford Will Show it Off: Ford’s latest marketing campaign, Ford by Design, allows you to design your own custom Ford product billboard
Ford’s latest ad campaign, Ford by Design, features television, print, and social spots on the majority of its car line, including the Mustang, Fusion, and Focus. The campaign has recently launched a new portion of the campaign where Joe or Jane Sixpack can hop onto www.fordbydesign.com and design a digital billboard advertisement featuring one of several Ford product images, graphics, and colors. You even get to select from several major cities where these digital billboards are currently installed. Once Ford displays your ad they even take a “billboard selfie” via a remotely mounted webcam and email it to you to share with your friends on social media. We took a few minutes out of our work schedule to play with the new website and it’s actually pretty cool. Not as cool as the Mustang Customizer website, but still pretty nifty and you can tell your friends your Mustang billboard was in Times Square!