John Gilbert Staff Editor
December 7, 2015

Right from the canned press release “Ford is asking consumers to design artwork for digital billboards that will go up in major cities across the country, from Times Square to the San Francisco Bay Bridge.” Ford’s newest billboards won’t be designed by the company, but by its consumers.

As part of the company’s new By Design car advertising campaign, Ford is encouraging consumers to design artwork for digital billboards that will go up in major cities across the country, from Times Square to the San Francisco Bay Bridge.

Lisa Schoder, Ford digital marketing manager spoke, “We wanted consumers to experience and be a part of our brand in a unique way. By showcasing what our consumers’ vehicles mean to them, we have made their individual expressions the driving message of our campaign.”

To create a one-of-a-kind design, the consumer will go to on their computer or smartphone and select one of six major cities and their car of choice, along with an assortment of colors and effects to complete the artwork. When the user’s creation is submitted, Ford will then display it to a billboard in the city chosen by the artist. Along with the user’s design, the billboard will also display the artist’s first name and hometown.

Users can decide to display their artwork on a billboard in high-traffic locations such as Times Square in New York City, the Bay Bridge in San Francisco, as well as locations in Los Angeles, Miami, Chicago and Washington, D.C.

To make this experience even more unique, consumer will receive a “billboard selfie” – a webcam shot of their design in the chosen location from cameras located across from the billboards. After the consumer receives the image, they can post it directly to their Facebook and Twitter accounts to share their design with others.

To try it out, head over to www.fordbydesign.com and be sure to share your designs with us!