Mark Houlahan
Tech Editor, Mustang Monthly
November 6, 2015
Photos By: Dickies

Dickies, famous for its line of tough clothing for automotive professionals and DIY fans alike, debuted its new line of automotive apparel this week at the 2015 SEMA show. Dickies is also the official apparel sponsor of SEMA. With feedback from active auto repair professionals the new Dickies Shop Collection features several new innovations while maintaining the brand’s famous level of durability, quality, and comfort that owners of Dickies brand apparel have come to know and appreciate.

The new Shop Collection includes long and short sleeve polo shirt options. Shown here is the long sleeve performance polo with Easy Care Stain Release material that is snag resistant and moisture wicking. The long sleeve and short sleeve polo is available in black/red, black/smoke, and dark navy/smoke colors.

The Dickies Shop Collection features a wide variety of products for both men and women. The line includes shirts, knits, pants, shorts, denim, coveralls, and jackets. Accessories, such as safety footwear and non-scratch belts are also part of the line. With added functional details and optimized comfort to allow workers to maintain focus on getting the job done, the new Dickies Shop Collection’s advanced features include:

- Pants trimmed with non-scratch buttons, convenient tool pockets, and bend-friendly waistbands
- Cooling mesh technology built into shirts, providing superior ventilation and optimized airflow to keep wearers cool in hot conditions
- Lightweight, breathable flex fabrics that move with, not against, the worker
- Moisture-wicking fabric co-developed with Milliken & Company, a leading textile innovation manufacturer, which rapidly dries the material, keeping the wearer both cool and comfortable

Women’s sizes/styles are also available in the short sleeve polo design and in the same color combinations as the men’s shirts.
Button down shop shirts are also part of the new Shop Collection, in both long and short sleeve options. The button down shirts are made with the same Easy Care Stain Release fabric as the polo shirts, plus they feature mechanical stretch for ease of movement and are moisture wicking as well. The button down shirts are available in black/red, black/smoke, dark navy/smoke, and smoke/black combinations.

Team wear collections, available in men’s and women’s styles, allow an entire shop team to be professionally outfitted

“The Dickies Shop Collection is specialty designed and constructed workwear to meet the unique needs of the automotive worker” explains Brian Sheedy, vice president of merchandising and design, Williamson-Dickie Mfg. Co. “We initiated and completed several rounds of automotive field wear-testing and research to ensure we built the Shop Collection with true purpose. The final positive research results have been incredibly motivating, further empowering our design team to continuously raise the bar in the design and development of our products.”

In addition to the debut of the Dickies Shop Collection at SEMA, Dickies has also partnered with SEMA to exclusively provide uniforms for show staff working across a variety of occupations including maintenance, food and municipal services. For more information on the Dickies Shop Collection, visit www.dickiesdelivered.com.

To complement the shirt offerings in the new Shop Collection, Dickies has its news Multi Pocket Performance Shop Pant. The pants have the same Easy Care Stain Release and moisture wicking features as its shirts, while resisting wrinkles and using rubberized scratch resistant buttons. The pants also feature a bellow pocket to accommodate large items and an angled pocket for easy access. The knee areas are double reinforced and feature an opening for knee pads. Color options include black and dark navy.