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Ford GT DNA Inspires Guitar Shapes and More at Italy Design Expo
Recently, Ford’s global designers stepped outside automotive design to inject Ford GT DNA into everyday objects. In official Ford speak, “Taking their inspiration from the all-new Ford GT supercar, Ford designers created a racing sailboat, guitar, foosball table and several other objects for display at Salone del Mobile in Milan, Italy.”
The exhibit demonstrates that the interior design philosophy for Ford’s all-new supercar can be applied to a range of non-automotive creations. “We have an incredible amount of talent in our global design studios,” said Moray Callum, Ford Motor Company vice president for design.
“Salone del Mobile is the perfect forum to share some of that creativity, while also offering our designers an opportunity to get exposure to new ideas that will inspire future Ford design.”
The guiding principles behind the interior design philosophy for the all-new Ford GT are:
* Clarity of intent – highlighting focused areas of functionality
* Innovation – pushing the boundaries of innovation to develop new designs and keep changing the way the world moves.
During the recent Salone del Mobile Ford hosted a discussion on the influence of trends on design at the world’s leading furniture design expo in Milan, Italy. In some households a guitar functions as furniture, so why not start with a solid-body electric guitar? With the 50’s design of the Fender Stratocaster, and the early 60’s designs of the Gibson Flying V, and Vox Phantom, Ford’s global designers had their work cut out for them redefining the shape of things to come.
The Ford GT serves as a technology showcase for top EcoBoost performance, aerodynamics and lightweight carbon fiber construction. “Over the past few years, we have gained incredible momentum with our designs,” said Callum. “Now, we need to evolve what we have achieved to continue to deliver exciting and fresh solutions. The interior design of the Ford GT builds on existing DNA and pushes it forward.” Other objects Ford’s global designers created included a suspended light, a Wi-Fi speaker and two different interpretations for lounge furniture. Each object applies a similar design solution to form a recognizable portfolio.”
Into the future looking back it will be interesting to see how accurately Ford’s venture into exhibiting at the 2015 Salone del Mobile predicted the shape of things to come for the emerging Generation Z.