Mark Houlahan
Tech Editor, Mustang Monthly
September 23, 2015
Photos By: Sonic Equipment

Sonic Equipment, a world leader in premium service tools and tool storage, has announced its expansion into the North American market for U.S. and Canadian customers via its new subsidiary, Sonic Tools. Sonic Tools is headquartered in Auburn AL and will serve automotive enthusiasts, dealerships, custom shops, and independent repair centers. Sonic products will be available for purchase online, through tool truck distribution with targeted territories,, and distributors around the country. The brand is also the official hand tool of the Tudor United SportsCar Championship and Continental SportsCar Challenge, as well as an official partner of the International Motor Sports Association (IMSA). IMSA attendees can purchase tools onsite. Sonic Tools is the only brand to offer a 24-hour tool replacement guarantee in the unlikely event of breakage, along with a lifetime warranty on all tools and storage products.

Sonic Tools offers a plethora of hand tools to suit any job title and offers tool storage solutions to fit said tools, like the S10 eight drawer rolling work station.

“Sonic hand tools and storage systems are designed to increase efficiency at every level of the modern automotive service operation, from higher productivity to stronger talent retention,” said Colby McConnell, Chief Marketing Officer, Sonic Tools. “As a leader in the hand tool and storage system industry in Europe, Sonic has built a strong reputation as the brand of choice among performance-focused automotive manufacturers, and we’re ready to prove to North American professional customers and consumers why our products should be in their workshop.”

For on-the-go portability, tool sets in handy carry cases are available as well. These are perfect for remote job sites, service call trucks, and more.

The Sonic brand some utilizes some interesting features, such as the Sonic Foam System (SFS), which is a custom-molded tool tray with identifying text that securely holds each tool for the fastest possible access. The printed text helps to return the tools to their respective molded area to quickly and easily discern if any tools are missing, reducing costs for replacement tools due to tools that “left with the car” for example. Besides the SFS, Sonic Tools offers tool storage, workbenches, and cabinets for high-end home garages, professional shops, and even mobile tool solutions for off-site repair work. Tool storage is offered empty or you can purchase Sonic Tools storage filled with a hand-picked selection of tools for the job at hand.

The 16-in-1 ratcheting bit driver allows you to carry double-ended bits with the most common screwdriver, Torx, and hex sizes to tackle most jobs with just one tool.

To celebrate the launch of Sonic Tools division, Sonic Equipment and the International Motor Sports Association (IMSA) have announced a multi-year agreement that presents Sonic Tools as the Official Hand Tool Supplier of the TUDOR United SportsCar Championship and Continental Tire SportsCar Challenge. Enthusiasts can also visit Sonic Tools at the 2015 SEMA and PRI shows in November and December respectively. Sonic will be at booth 16607 at the SEMA show in Las Vegas, and their PRI booth number in Indianapolis will be 7212.

If you’re looking for high-quality storage and work area solutions for your home garage or commercial shop, Sonic offers its Modular Storage System (MSS) in kits and individual pieces to build out the exact work area you need. MSS components are available empty, or pre-filled with a selection of hand tools to complete any job.