Mustang MonthlyNews & Views
Sonic Equipment Company Expands into North American DIY and Professional Markets
Used by professionals around the globe, Sonic Equipment now offers its entire tool line through its new subsidiary, Sonic Tools
Sonic Equipment, a world leader in premium service tools and tool storage, has announced its expansion into the North American market for U.S. and Canadian customers via its new subsidiary, Sonic Tools. Sonic Tools is headquartered in Auburn AL and will serve automotive enthusiasts, dealerships, custom shops, and independent repair centers. Sonic products will be available for purchase online, through tool truck distribution with targeted territories, Amazon.com, and distributors around the country. The brand is also the official hand tool of the Tudor United SportsCar Championship and Continental SportsCar Challenge, as well as an official partner of the International Motor Sports Association (IMSA). IMSA attendees can purchase tools onsite. Sonic Tools is the only brand to offer a 24-hour tool replacement guarantee in the unlikely event of breakage, along with a lifetime warranty on all tools and storage products.
“Sonic hand tools and storage systems are designed to increase efficiency at every level of the modern automotive service operation, from higher productivity to stronger talent retention,” said Colby McConnell, Chief Marketing Officer, Sonic Tools. “As a leader in the hand tool and storage system industry in Europe, Sonic has built a strong reputation as the brand of choice among performance-focused automotive manufacturers, and we’re ready to prove to North American professional customers and consumers why our products should be in their workshop.”
The Sonic brand some utilizes some interesting features, such as the Sonic Foam System (SFS), which is a custom-molded tool tray with identifying text that securely holds each tool for the fastest possible access. The printed text helps to return the tools to their respective molded area to quickly and easily discern if any tools are missing, reducing costs for replacement tools due to tools that “left with the car” for example. Besides the SFS, Sonic Tools offers tool storage, workbenches, and cabinets for high-end home garages, professional shops, and even mobile tool solutions for off-site repair work. Tool storage is offered empty or you can purchase Sonic Tools storage filled with a hand-picked selection of tools for the job at hand.
To celebrate the launch of Sonic Tools division, Sonic Equipment and the International Motor Sports Association (IMSA) have announced a multi-year agreement that presents Sonic Tools as the Official Hand Tool Supplier of the TUDOR United SportsCar Championship and Continental Tire SportsCar Challenge. Enthusiasts can also visit Sonic Tools at the 2015 SEMA and PRI shows in November and December respectively. Sonic will be at booth 16607 at the SEMA show in Las Vegas, and their PRI booth number in Indianapolis will be 7212.