Muscle Mustangs & Fast FordsNews & Views
2015 Ford Mustang is Now the World’s Best-Selling Sports Car
We all know that the Ford Mustang is one of the hottest cars on the market today and realistically, it’s always been one of the coolest things around on four wheels. It seems that the all-new 2015 Ford Mustang has had so much popularity that it has now earned the title of the world’s best-selling sports car. According to IHS Automotive global registration data, the 2015 Mustang is the world’s best-selling sports car in the first half of 2015.
During the first six months of 2015, customers globally registered 76,124 vehicles – a 56 percent increase compared to the same period last year.
“Initial global response to the Mustang has been strong, and we are only in second gear,” said Stephen Odell, executive vice president, Global Marketing, Sales and Service. “We continue accelerating production and global reach with right-hand-drive models now coming out of the plant.”
Mustang sales were up 70 percent in the U.S. during August which resulted in the Mustang dethroning the Chevy Camaro as the best-selling sports car in the U.S., based on Ford reported sales data. So what is it about the all-new Mustang that’s driving sales exponentially? One huge contributor has been new buyers which are driving the U.S. sales growth, especially in regions such as Southern California – the largest sports car market in the country, according to IHS – where Mustang retail sales have more than doubled this year.
One of the biggest things for Mustang this year has been that this is the first time in the car’s history that it is being built as a global vehicle and as such, some slight accommodations were needed for countries that drive on the left side of the road. This is important because it means that the driver and steering-wheel are located on the right side of the car. With the Mustang available in more than 100 markets, a right-hand-drive model was finally conceived.
The addition of a right-hand-drive Mustang to Ford’s global vehicle lineup allows the car to be exported to more than 25 markets around the globe, including the UK, South Africa, Australia, New Zealand and Japan, as well as Cyprus, Malta and a smattering of Caribbean islands.
While the Mustang is a new entry into the Chinese market, it is already one of the nation’s top-selling sports cars, with the hottest sales coming from Beijing, Guangdong and Shanghai.
The all-new Mustang is just starting to hit dealerships in Europe, with customers eagerly awaiting delivery of the first right-hand-drive models in markets such as the UK. Almost 2,000 Ford Mustang orders have been taken in the UK since January. First customer deliveries are expected in November, with extra supply secured to meet the greater-than-expected demand.
Customer anticipation for Mustang in Europe was obvious last year when Ford opened pre-ordering for 500 Mustangs during the 2014 UEFA Champions League finals where customers filled the pre-order list in just a few minutes. Another right-hand-drive market eagerly awaiting units is Australia, where nearly 3,000 orders already have been received. Four hundred orders have also been received in New Zealand, another right-hand-drive market where customer deliveries begin this fall.
An interesting fact is that initial sales show that in Europe, Magnetic Grey and Race Red are the most popular exterior paint color choices. Race Red is also the top choice for customers in China, followed by Black. Meanwhile, Black takes the top spot in both the U.S. and the Middle East.
With no signs of slowing down, the global Mustang momentum is continuing to grow as production of the right-hand-drive model has officially kicked off at the Flat Rock assembly plant.