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Ford to Give Away Car at 2015 Essence Festival in New Orleans
The Blue Oval Joins the Cultural Celebration
Ford Motor Company will be making a big splash at the 2015 Essence Festival in New Orleans for a cultural celebration that will feature a mix of established names, promising newcomers and cherished festival favorites. 2015 will mark Ford’s seventh consecutive year as the exclusive automotive sponsor of the Essence Festival and this year, they’re bringing out their all-new EcoBoost powered Ford GT for festival-goers to drool over.
On top of that, Ford will be giving away a chance to win the keys to a Ford vehicle of choice (Any Ford vehicle with an MSRP that does not exceed $30,000) to festival-goers who participate in the ride-and-drive event. Participants can test drive some of the latest Ford vehicles the Ernest N. Morial Convention Center and even receive a $750 bonus cash offer on the purchase of any new 2014 or 2015 Ford vehicle by opting-in to Ford communications.
“This annual festival is something we look forward to, seeking new ways every year to engage and excite consumers. The ESSENCE Festival affords us the opportunity to demonstrate our Go Further brand promise and showcase Ford’s latest vehicle lineup,” said Shawn Thompson, manager, Ford multicultural marketing. Some of the vehicles that will be available for test drives include the 2015 Edge, Focus hatchback, Fusion, Mustang, Taurus, Flex, Escape, F-150 and Explorer. Of course the one that you won’t be able to take out for a joyride will be the all-new Ford GT which will be front and center at the Ford display. The all-new supercar will showcase the pinnacle product of the new Ford Performance group, setting new standards for Ford innovation in light-weighting, aerodynamics and EcoBoost engine technology.
Some of the other activities include an initiative exclusive to the Essence Festival, the Ford Warriors in Pink which will donate $20 for each of the first 250 test drives to Young Survival Coalition. 2015 marks Ford’s 21st year of support in the fight against breast cancer and they’re continuing their efforts to raise awareness around the disease so festival attendees will have the opportunity to learn more about the importance of early detection. To date, Ford has donated more than $115 million to the cause. The Ford Warriors in Pink line of apparel and accessories is available exclusively at www.fordcares.com.
There will also be exciting performances at the Ford Superlounge from artists such as Lianne La Havas, Elle Varner, Andra Day, Esperanza Spalding and others. Ford is partnering with SiriusXM to bring live interviews from the Ford booth at the Ernest N. Morial Convention Center throughout the weekend, with Charlie Wilson, Avant, Raheem Devaughn, Tasha Page-Lockhart and many others on the schedule. Inspirational speaker, author and TV personality Iyanla Vanzant will also make an appearance at the Ford booth, handing out signed copies of her latest book.
Essence Festival-goers can participate in the social conversation throughout the weekend by using the hashtags #Ford and #ESSENCEFest.