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Ford Driving Freedom: First Ever Ride-and-Drive for Overseas Troops at Hockenheimring Racetrack
The Blue Oval Hosts First Ever Ride-and-Drive for Overseas Troops at Hockenheimring Racetrack in Germany
Ford and Overseas Military Sales Corporation have joined forces to offer our overseas military personnel stationed across Europe the opportunity to get behind the wheel of the all-new 2015 Ford Mustang and 2015 Ford F-150 at the Ford Driving Freedom ride-and-drive event at Hockenheimring racetrack in Germany.
Since overseas military personnel can’t just walk into a dealership and schedule a test drive between tours of duty, the Ford Driving Freedom program is aiming to help our troops relieve some stress and get some seat time in the latest Ford offerings directly in their own backyard.
Ford has worked with Overseas Military Sales Corporation since 1995 to offer Ford and Lincoln vehicles for sale throughout the Americas, as well as in Europe, the Middle East and Asia, as well as on select Navy ships. Members of the U.S. military got the unique opportunity to take a test drive of the all-new 2015 Ford Mustang and F-150 at Germany’s famed Hockenheimring racetrack.
The Hockenheimring track is home to the German Grand Prix and was selected both because of its history and its central location. Military personnel from U.S. bases across Europe were invited to participate, along with 125 winners of a contest sponsored by Overseas Military Sales Corporation. The group is the only on-base, factory-authorized Ford Motor Company distributor to military personnel. The contest, which drew 300 entries, is an example of the community events the group holds to boost the morale of troops and showcase Ford products.
“The Ford Driving Freedom ride-and-drive event is designed to introduce the new 2015 Ford Mustang and F-150 to military personnel who are stationed on U.S. bases across Europe,” says Doug Walczak, fleet sales manager, Ford Motor Company. “It’s the first time such an event has been held overseas.”
Walczak says the exercise reinforces Ford’s commitment to U.S. military personnel around the world. “We’re excited to provide this unique opportunity to men and women serving in the military,” he says. “They make many sacrifices on our behalf, and we wanted to give them a chance to leave base and experience something fun while serving their country.”
Ford says that the ride-and-drive program is a pilot, and could serve as a template for integration in Ford’s future product launches. Interestingly enough, the trucks being used for the ride-and-drive, along with others on display, are among the first 2015 Ford F-150 vehicles on the ground in Europe which seems fitting since the F-150 is one of the most popular vehicles amongst U.S. troops.
Ford seems to be one of the top choices for members of the U.S. military, so it’s not surprising that the Overseas Military Sales Corporation was the leading retailer of Ford Mustang in the world in 2014.