Mark Houlahan
Tech Editor, Mustang Monthly
June 5, 2015
Photos By: Courtesy of Carroll Shelby Licensing

Get your glasses ready beer fans! Carroll Shelby Licensing, in a partnership with Wicked Eye Products, has launched a line of craft beers. Carroll Shelby Craft Beer is a line that honors Carroll and his historic groundbreaking vehicles. “Commemorating Shelby cars through a line of specialty craft beers is very true to Carroll’s fun-loving spirit,” said Neil Cummings, CEO of Carroll Shelby Licensing and Co-Trustee of the Carroll Shelby Foundation. “Carroll and his cars were always at full throttle. These beers are brewed in the same fashion. We’re proud to partner with Wicked Eye Products, LLC to allow the public to enjoy another side of Carroll, while still enjoying the heritage of his iconic vehicles.”

Shown here is a mockup of the new Shelby craft beer bottle and graphics.

Like any craft-style beer, each beer is uniquely crafted with a special name that celebrates one of Carroll’s vehicles and is unique to the market. The Venom-Lager, High Octane-IPA, and the 427 Big Block-Stout, are well balanced, full bodied beers. “Carroll and his cars represent sheer excellence,” said Dennis Nelson, Co-Founder of Wicked Eye. “It’s exciting to introduce a new product that strives to achieve that same level of superiority of the Shelby name. In order to achieve the highest level Wicked Eye partnered with an award winning brewery, Legacy Brewing Co., based out of San Clemente, California. Legacy uses only the finest ingredients, just as Carroll used only the best materials to create his cars. Continuing to build on Carroll’s legacy as a champion required a brewery that held themselves to the same high standard.”

Each beer is wrapped in a custom label, design to emulate the pure power and epic history of Carroll Shelby and his cars. Wicked Eye is developing distribution channels for the Carroll Shelby Craft Beers to be sold nationwide. For more details visit www.shelby.com.

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Each of the three craft beer styles, IPA, Pilsner/Lager, and Stout, will feature different label colors for easy differentiation.