Ford Mustang Fastback Heath Elmer
Mark Houlahan
Tech Editor, Mustang Monthly
April 9, 2015

The Falken Tire crew, looking to diversify and expand its brand awareness, will be supporting the Goodguys Autocross program held across the country at Goodguys events throughout 2015. This is Falken Tire’s continuing effort to reach automotive enthusiasts at all levels and educating these enthusiasts about the high-performance tire offerings Falken has for their street and/or track vehicles, especially Falken’s ever-popular RT615K series rubber, most recently seen at Formula Drift events over the last several years.

With more than 20 events annually all across the United States that see attendance ranging from 40,000 to over 100,000 spectators and participants, Falken felt the Goodguys events were the perfect venue to reach enthusiasts at the street performance and occasional track use level. “Part of our goal this year is to expand Falken’s grassroots efforts and we feel Goodguys offers a truly dedicated corps of drivers who are devoted to performance,” noted Jonathon Bradford, Falken’s Motorsports Marketing and Event Manager. “The crowds Goodguys attracts are exactly the people we want to speak to while enabling them to see our product in action—particularly the popular RT615K, which has developed a strong reputation for both street and track use. It performs very well in an autocross environment.”

For more information on Goodguys year-long schedule and where an event might be near you, visit www.good-guys.com.