Mark Houlahan
Tech Editor, Mustang Monthly
February 17, 2015

Robert “Bob” Rewey, retired Ford sales and marketing boss responsible for great innovations, dies at 76

If you’re the average Ford enthusiast, you probably don’t recognize the name Bob Rewey. However, if you’ve ever driven a Taurus, Explorer, Escape, Expedition, or perhaps the classic Lincoln Mark VII, you’re familiar with but a portion of his work from nearly four decades at Ford Motor Company. When Rewey retired from Ford as Vice President, Global Consumer Services and North America in 2001 after 38 years with the company, he had blazed an incredible trail through the company and brought us some of Ford’s greatest marketing successes. Ford Executive Chairman Bill Ford described Rewey as a “great marketing visionary.” It was Bill Ford who looked to Rewey for guidance time and time again.

Bob Rewey was born in Springfield, Ohio, in 1938 earning a bachelor’s degree in marketing and later his master’s in business administration. He joined Ford Motor Company in 1963 just when things were getting exciting and there couldn’t have been a better time to be at Ford. That raw excitement served as a launch pad for an incredible career that took him places he never dreamed of going early in life.

In the course of Rewey’s long career at Ford, he was responsible for so many things we take for granted today, including automobile and truck leasing and innovative financing programs that enabled Ford to sell more vehicles. He had a powerful reputation for moving steel. He turned pickup trucks and utility vehicles into sporty and luxurious transportation for more and more buyers, making the humble and hard-working F-Series trucks a global sales phenomenon. Ford F-Series trucks remain the best-selling vehicle in the world today. Another top seller, Ford Taurus, was the result of Rewey’s great marketing vision. He infused sportiness into the popular Lincoln Mark VII lineup.

Rewey’s most memorable decision at the Ford Division was to stop the Mustang from becoming a front-wheel-drive Mazda-based vehicle in the late ’80s. This history-changing moment happened because Rewey had an instinct for what buyers and dealers wanted. He read the mail and paid close attention to what people had to say. He listened to Ford customers and followed through on what he learned. Rewey followed important trends and virtually saved the Mustang from extinction. What’s more, he was the rocket fuel that thrust Ford’s Special Vehicle Team (SVT) into the spotlight with the Mustang Cobra and sporty F-150 Lightning pickup truck.

Rewey is easily remembered for his great contributions to charities like Detroit’s Police Athletic League, Cleveland’s Rock & Roll Hall of Fame, and Great Lakes Science Center. Bob Rewey died Monday, December 1, 2014, at 86, after a brief illness. He will be deeply missed by those fortunate enough to have known him. —Jim Smart


NMRA Ford Nationals Announces 2015 Schedule

The official schedule of the National Mustang Racers Association (NMRA) has been announced for 2015, with primary sponsor Keystone Automotive. 2015 marks the 17th year of all-Ford heads-up drag racing classes, as well as the UPR Products all-Ford car show series, manufacturer’s midway, and more. As in years past, special events will be held at each race, so check out the schedule below for an event near you and be sure to check the NMRA out, whether it’s to show or race your Mustang, or to just pick up a great deal on some new performance parts from the midway. For more information be sure to check out www.nmradigital.com and be sure you’re a fan of the NMRA Facebook page at www.facebook.com/NMRANationals.

March 5-8, 2015, Bradenton Motorsports Park, Bradenton, Florida
21st Annual Nitto Tire NMRA Spring Break Shootout presented by Muscle Mustangs & Fast Fords

April 9-12, 2015, Atlanta Dragway, Commerce, Georgia
7th Annual NMRA/NMCA All-Star Nationals presented by Miller Welders

May 1-3, 2015, Maryland International Raceway, Budds Creek, Maryland
15th Annual NMRA Ford Nationals featuring the 3rd Annual SVT Shootout presented by svtperformance.com

June 11-14, 2015, Summit Motorsports Park, Norwalk, Ohio
12th Annual McLeod Racing NMRA Ford Super Nationals featuring the Muscle Mustangs & Fast Fords All-Female Shootout

July 30-August 2, 2015, Route 66 Raceway, Joliet, Illinois
10th Annual Nitto Tire NMRA/NMCA Super Bowl of Street Legal Drag Racing

October 1-4, 2015, Beech Bend Raceway, Bowling Green, Kentucky
17th Annual Nitto Tire NMRA All-Ford World Finals


Mustang III “Shorty” Prototype Going to Auction

Regular readers will recognize the ’64½ Mustang prototype seen here that we featured early last year. The “shorty” Mustang, built by Dearborn Steel Tubing, was shortened 16 inches and the body was designed by Vince Gardner, a well-known designer of the time. The Mustang was utilized in a traveling custom car show, but when the bean counters at Ford opted to not build such a Mustang variant it was scheduled to be destroyed, as most prototypes are. Gardner couldn’t just let his creation be destroyed and the designer hid it in a warehouse to protect it. Ford reported it stolen and was paid for the loss, only for the car to be discovered later and sold to its current owner in 1968. A complete restoration of the Mustang occurred in time to display the Mustang at the Amelia Island Concours d’Elegance in 2013—the first time it had appeared in public in nearly four decades! After a whirlwind 50th anniversary Mustang tour to several key events in 2014, the owner is now sending the “Shorty” Mustang to auction.

Auctions America will be offering this unique piece of Mustang history through its Fort Lauderdale, Florida, auction on March 27-29, 2015. The “Shorty” Mustang prototype is unique and historically important and we’re interested to see what such a rare Mustang will achieve in its bidding. “The upcoming sale of the Shorty Mustang represents an incredibly rare ownership opportunity,” Gord Duff, Car Specialist, Auctions America, says. “Not only is it believed to be the only first-generation Mustang prototype in private ownership, but it is an immensely important piece of Ford Motor Company history—truly something special for the ultimate Ford collector. We’re proud to have been trusted with its sale by its longterm owner. Arguably, the most historically important Mustang ever offered for sale, it’s certainly set to be a highlight of the Fort Lauderdale auction.”


Flaming River Receives ISO 9001:2008 Quality Management Systems Certification

It is no easy feat for a business to become ISO 9001 certified. So it is with much respect we announce that Flaming River Industries has received their certification for ISO 9001:2008 Quality Management Systems Standards. By adhering to ISO’s 9001 quality standards, Flaming River’s manufacturing processes and products are certified to world-class specifications for quality, safety, and efficiency. The ISO 9000 family of quality management system standards ensures that the company certified meets or exceeds the needs of its customers and the standards of manufacturing excellence, as set forth by the ISO 9000 guidelines and OEM standards per the regulatory authorities. Congratulations to everyone at Flaming River for their efforts.


News Desk

Robert Bosch LLC, a global supplier of OE and replacement auto parts, has recently built a newly designed website with the ability to be used in desktop or mobile devices and offers an easier to use search function and more. Check it out at www.boschautoparts.com. The folks at ISIS Power, a leading designer and manufacturer of networkable wiring solutions for custom vehicle builds, have announced that they will be moving forward as InfinityBox LLC. The name change debuted at last fall’s Sema show in Las Vegas. See www.infinitybox.com for its full line of wiring solutions for your next project. Speaking of Sema, our friends at Continental Tire shared the news that its newest performance touring all-season performance tire, the TrueContact, was awarded a New Products Showcase award in the Tire and Related Product category at the show. To learn more about this new tire, head on over to its website at www.continentaltire.com. Carlisle Events became a part of the Florida automotive landscape back in 2012 when it purchased two events held annually at Festival Park in Zephyrhills, Florida. Carlisle Events has just announced that they will be moving these two events to the Sun ’n’ Fun complex in Lakeland, Florida, and renaming them the Fall Florida and Winter Florida AutoFest, respectively. Both shows feature a swap meet, auction, and car corral over the course of four days and will now have more room to expand at the Lakeland location. Hit www.carlisleevents.com for event dates, tickets, registration, and more.