Mark Houlahan
Tech Editor, Mustang Monthly
September 22, 2014

JMS Chip & Performance Launches 2014 Performance Parts Catalog

Stuffed full of performance products to help your late-model Mustang on the street or the track, JMS Chip & Performance’s new catalog has what your Mustang needs. Featuring more than 20 new product additions, including four all-new product lines, there’s something available for every budget and Mustang trim level.

JMS Chip & Performance’s product lines focus on domestic vehicle performance products in the fuel and spark management segments. Products such as their PowerMAX, which can control voltage, amperage, and other features for such items as fuel pumps, cooling fans, OE intercooler pumps (such as the Shelby GT 500), and more.

The biggest news from the new 2014 catalog is the release of BoostMAX for Ford EcoBoost-powered cars and trucks. This innovative stand-alone boost enhancement device for Ford’s line of turbocharged inline-four and V-6 models is designed to work with both 87- and 91-octane. It adds big “warranty-friendly horsepower” and is completely plug-and-play. OBD-II reprogramming is not required for use, and it is designed to be stackable with an OBD-II tuner and custom-tune files for additional performance improvements (though not required)—2015 Mustang owners with EcoBoost need to look into the BoostMAX for sure!

Additionally, the 2014 catalog features JMS Chip & Performance’s proven PedalMAX, which modifies the sluggish throttle response of drive-by-wire applications (’05-and-up Mustang) for substantial improvements in throttle feel, giving you a more crisp throttle response, including reduced turbo-lag in EcoBoost and diesel applications (can you say a more fun tow rig?). Other additions to the new catalog include replacement fuel pumps, supercharger pulleys, Mustang GT and Shelby GT 500 performance packages, and more.

The JMS 2014 Performance Parts catalog can be downloaded at www.jmschip.com/content/JMS_2014_Catalog_Web.pdf, or you can call JMS direct at (601) 766-9424 to have the new catalog shipped out to you in traditional print format.


Street Comp Tire Offered in Popular Mustang Size by Mickey Thompson Performance Tires & Wheels

Giving Mustang owners what they’ve been asking for, Mickey Thompson Performance Tires & Wheels is now offering a “super-wide” P315/35R17 for the Mustang with 17x10.5 aftermarket rear wheels. The Street Comp ultra-high performance (UHP) tire from Mickey Thompson utilizes the company’s legendary tire technology in a street tire that’s perfect for today’s late-model Mustang.

“The new super-wide 17-inch Street Comp is just what Mustang enthusiasts have been asking for,” Ken Warner, VP of Marketing for Mickey Thompson, said. “This new size is the perfect choice for the new model Mustang, delivering superior performance and ride comfort along with an incredible appearance that reflects the spirit of this iconic muscle car.”

The Mickey Thompson Street Comp tire has a UTQG treadwear rating of 300 AA A and utilizes a unique tread design for superior performance and razor-sharp handling in both wet and dry conditions. The Street Comp is now available in 19 popular sizes. For more information, visit www.mickeythompsontires.com/street.php?item=StreetComp.


New Shelby Museum Plans Announced at Carroll Hall Shelby Trust Founder’s Reception

This past May, at the Carroll Hall Shelby Trust founder’s reception in Gardena, California, plans were unveiled for a new Carroll Shelby Automotive Museum. The museum, a 501(c)3 non-profit organization, was created to provide education to the public about the high-performance automotive industry and was formed by the trust around Shelby’s private collection to celebrate his legacy in the performance automotive aftermarket, as well as to inspire future generations.

“Wilt Chamberlain changed basketball, Steve Jobs revolutionized personal electronics, and Carroll Shelby changed the automotive landscape forever,” Neil Cummings, co-trustee for the Carroll Hall Shelby Trust and director of the Shelby Automotive Museum, said. “While Carroll was one of modern America’s most iconic figures, he wanted this museum to do far more than commemorate his amazing life. When we first discussed this idea, it was Carroll’s vision to build a place that would honor the grit, ingenuity, and tenacity of everyone who was part of the Shelby story. He believed it should stimulate the minds of the young, inspire other visionaries, and give strength to the underdog.”

The new Shelby museum will be located next to the Carroll Shelby engine factory and offices where Shelby lived, worked, and created his magic for over 40 years. It will include a portion of Shelby’s car collection, a multi-media area to display videos and other media, plus an auction area. The centerpiece will be “Shelby’s Snake Pit,” an area exclusively for sponsors of the museum to share stories in an atmosphere of valuable archival documents and trophies commemorating Shelby’s many racing victories and achievements.

The trustees methodically studied many revered museums to develop their plans. From the Guggenheim to the Harley-Davidson Museum, they adapted the best attributes to the Southern California facility plans. Located at 19021 South Figueroa Street in Gardena, the museum area will be approximately 40,000 square feet while the “Shelby’s Snake Pit” VIP lounge will be around 5,000 square feet. An approximately 15-foot-high sculpture of a Cobra will be the centerpiece of the area with a winding “road” traversing the facility. The project is being managed by Tellus Global Inc., of Los Angeles.

The building and core collection are already secured. The charity only needs to raise $5 million to finish out the museum. A limited number of positions are available on the “Founders Wall” for a donation to the charity. Construction is expected to begin later this year with a formal opening planned in early 2015. Additional information about the new Shelby Automotive Museum is available at www.shelbymuseum.com.


News Desk

Odyssey batteries, by EnerSys, recently launched a completely redesigned website that incorporates modern web design to allow a seamless user experience by adapting the website’s content (menus, text, and images) for the size of the device being used to view the new site. So whether you’re checking out www.odysseybattery.com on your phone, a tablet, or your home computer the site will look and work correctly. Shelby American and Carroll Shelby Licensing have signed agreements with Planet Shelby Cobra to create a new Shelby Mod Shop. The historic agreement will create a Mod Shop that will be a true centerpiece for what will become a “Shelby Super Center,” offering a complete line of vehicles, parts, and merchandise from every era of Shelby history. Victor Technologies has launched a new training website that allows users direct access to training materials from the company to help you with your welding projects. Content is now available without log in or registration credentials, and it has been optimized for access on mobile devices. Visit www.training.victortechnologies.com. With the implementation of an extensive database and use of meta tags, visitors can search for cutting and welding information by using a simple keyword search. All of our company trailers use Mac’s Custom Tie-Downs and the folks at Mac’s now offer a Cinch Pack that is perfect for those with short trailers or where the axle is too close to the tie-down ring. The Cinch Pack features 10,000 pounds of capacity and shortens to just two feet! Visit www.macstiedowns.com for more details.