Marc Christ
Brand Manager, Modified Mustangs & Fords
July 23, 2014

We consider this magazine, among other things, a source of technical knowledge. In fact, about half of our editorial pages are dedicated to this category of information. We bring you engine builds and rebuilds, carb swaps, brake upgrades, floorpan replacements, and even complete project car builds. We try to provide material that is new, relevant, helpful, and entertaining. Yes, entertaining.

There are 50 years of Mustang behind us, and no less than 49.5 of those have been spent developing repair (resto) and performance parts, upgrades, and modifications. Certainly, some of those come and go as trends, but for the most part, we've been moving forward with advancement and implementation of these products. It seems like there's always a new gadget here, a re-designed product there, and we've just gotten used to it at this point.

In this issue alone, you'll see that everything is available now, through the aftermarket, to build an FE 427 from scratch. Heck, you can even build an all-aluminum version that is lighter and stronger than an original cast-iron version. You'll also find a company that makes everything you need to put a late-model Tremec five-speed into a '71-'73 Mustang. That's right, not for '64-'70 or even '79-'93, but specifically for '71-'73.

But there seems to be this tug-of-war between being informative and relevant, and being entertaining. Let's face it—if our content is not fun or enjoyable to read, then you're not going to continue to read it, no matter how many high-quality photos we provide, nor the amount of unique technical information we include. Maybe I'm on the wrong track.

Project Hypersilver

Perhaps technical information should be boring. Maybe the guy or gal that's reading a step-by-step procedure on how to replace the rear body panel on a '69 Mustang doesn't care about wit, humor, or hyperbole. Or, just maybe, there's some middle ground; some kind of gray area where both technical information and an entertaining delivery can not only coexist, but work together to complement each other. I like to call this delicate balance “infotainment.”

(I know, infotainment is the fancy term that automobile manufacturers are using nowadays to describe their extravagant multimedia in-dash distraction boxes. But that's not what I'm talking about.)

Like in nature, where two organisms rely on each other to enrich the lives of both creatures in what science nerds call a symbiotic relationship, information and entertainment can do the same. And it seems to me that they should. Sure, one will always be larger, stronger, and more dominant, and the other can provide a helping hand.

What do you think? Should tech stories be boring and to the point? And while we're at it, are there some tech topics that you think we need to address? Some products you'd like to see tested, or even a comparison that has never been done? I'm open to suggestions, and I'm curious to see where you stand on this issue. So send me an email, even if it's just to say: “Quit putting so much though into this, and keep doing what you're doing.”

Send your feedback to modified.mustangs@sorc.com