Mark Houlahan
Mark Houlahan
Brand Manager, Mustang Monthly
July 2, 2014

Apparently midlife has snuck up on me while I wasn’t paying attention. No, I didn’t purchase a Corvette. Instead, midlife reared its ugly head recently while I was sitting in the Optometrist’s office getting an eye exam for new glasses. I turned 45 last November and shortly after the New Year I found myself constantly lifting my eye glasses above my eyes to see small text up close (serial numbers on electronics, etc.) that I used to be able to see clearly through my glasses. The Optometrist confirmed my worst fear. “Welcome to midlife, you need bifocals!” Thanks doc…

Now I’ve been wearing eye glasses since I was in grade school and I’ve seen and worn all sorts of eye wear over the last 35 years. From the thick brown plastic frames of the ’70s to rounded gold metal frames of the ’80s all the way up to today’s “chic” eyewear brought to you by all of the latest designer labels. After my eye exam and those wonderful eye drops that make you look like a zombie, I staggered out into the brightness of the store’s showroom to look at said frames. I had Dawn with me of course, because let’s face it, if it was left up to me I’d probably pick out those hideous brown plastic frames again from the ’70s. She has to look at me the most so she has to like the glasses stuck on my face—probably more so than if I like them—but that’s what makes She Who Must Be Obeyed (SWMBO) happy right?

So there we are perusing the rack of frames. All the big names were on the wall; DKNY, Oakley, Armani, Ralph Lauren, Burberry, Ray-Ban, and more. Admittedly there was some nice looking eyewear, but the one frame I really wanted alluded my wide-eyed search—Mustang frames! Yes, I want a set of eye glasses with a Mustang theme to them. As a Mustang fanatic wouldn’t you rather wear some officially licensed Mustang eyewear and show your pride of ownership and enthusiasm for the hobby versus some other frame?

I know for a fact each and every person reading this editorial right now has at least one (if not a dozen) Mustang T-shirts, polo shirts, club or event shirts, hats, belts and/or buckles, and more. Heck, I have pajama pants with Mustangs all over them. (I know TMI. I’ll try to keep that to a minimum in my columns, I promise). Mustangs are part of our daily wear and even jewelry, so why not eye glasses? Wouldn’t it be great to be able to pick out a pair of eye glass frames with a small chrome running horse on the temple, or perhaps a coiled Cobra snake? Maybe a rocker stripe motif with the word Mustang in it? I know I would prefer such a “fashion statement” to wear daily. While I did eventually pick out a pretty sporty looking pair of black Ray-Bans with silver-gray carbon fiber for the temples, I couldn’t help but think how much cooler these glasses would be with some sort of Mustang logo, emblem, etc. on them.

I know some people are adverse to wearing logos/branding. I too find it hard to spend $40 on a shirt and walk around with the brand’s name plastered all over it (insert Gen-X Abercrombie comment here), but somehow when it comes to Mustang we feel differently don’t we? I find it nearly impossible to walk by anything with a Boss 302 on it and not purchase that shirt or hat. I’ll most likely be in line with the rest of the free world attending one of the 50th events to purchase the latest Mustang graphic “camp shirt” and I won’t leave until I get one of Vaughn Gittin’s new Formula Drift team shirts (hopefully signed as well!). When Cracker Barrel offered a slew of 50th anniversary Mustang merch last fall I stocked up with a new polo shirt, two t-shirts, a coffee mug and of course their Boss 302 playing cards. Heaven help me if Dawn finds out what I spent! Come on Ford licensing, we want some cool Mustang eyewear to show our love of the brand!