5.0 Mustang & Super FordsNews & Views
Bench Racer - Do The Right Thing
I think all of us at one time or another have waited until the very last minute to do something. It may not have been life-and-death important, but then again, there is always the possibility it could've been that critical. Either way, we acknowledge there has been procrastination of sorts on my part, which probably added to the pressure as well.
For me, the three weeks leading up to writing this column—my first as 5.0&SF's Brand Manager (that's right, I'm no longer the Senior Tech Editor)—were one huge procrastinative period of time.
To be honest (I'm brutally honest—sometimes to a fault, I've been told), I didn't hold off on writing it because I was unable to do it, nor did I hold off on penning these words because I didn't want to do it. The truth is, I was really apprehensive about addressing all of you this first time because I want to say the "right" thing. (Not that I want to ever say the wrong thing. Well, not usually).
If you're wondering where I'm going with this, well, saying the right thing in this particular editorial is a bigger challenge than you might think. Why? It's difficult. As many of you may know by now, recent personnel changes at Source Interlink Media unfortunately have led us to bid farewell to our leader, my friend and mentor, Big Steve Turner—something we never thought would happen.
Yes, Steve's departure was a pretty big (and hurtful) shock to a lot of us, and there's no doubt, our ship tossed pretty violently in its wake. But as I now assume the controls, I'm doing so with every intent to do the best job I can to uphold and hopefully raise the bar of excellence that Big Steve established for 5.0 Mustang & Super Fords during the 15 years he sat in the Big Chair.
Of course, the goal is for everything to be smooth and seamless, and I'm excited to inform you that we're also going in a new direction. With this new strategy, 5.0 and our three sister Mustang titles not only comprise the printed magazines you're familiar with, but also four all-new websites that reside inside a collective online mothership, Mustang360 (www.mustang-360.com).
The benefit of this new plan is twofold. From a time perspective, stepping up our Internet game brings us more in-tune with the way so many of you want to see features, tech info, and Mustang news—right now, through your cell phones, tablets, and computers that are linked to our social-media outlets and website. The web segment will enable us to do just that—be timely with photos and/or video of events or projects we're working on as they're in progress!
With its infinite space, the web also allows us to offer expanded coverage of all things late-model Mustang. No longer will the amount of available editorial pages (it's a print thing) be the difference between including a story's additional details or having to sacrifice them in order to complete a magazine within its total-page parameters.
And note that when I use the term us, I'm referring to myself, Associate Editor Mike Johnson, our stellar team of regular contributors, names you may recognize from other SIM titles, and maybe even a few "new" freelance content providers, one of whom is making his debut in this very issue (wink, wink).
For the old guard (and I resemble that remark) or purists like me who generally enjoy holding and reading a physical magazine, you'll still receive 5.0 in your mailbox if you're a subscriber, or you can pick it up from the same place you've been buying it for (hopefully) many years.
Yes, we're in a very different space now. Luckily, my fellow brand managers and I are ready, willing, and able to lead on. I appreciate your dedication to 5.0 Mustang & Super Fords, and trust that you will continue to read and enjoy our wall-to-wall coverage of the late-model Mustangs that we all love.
To that point, I welcome your feedback, questions, and concerns (you can hit me any time at firstname.lastname@example.org), and look forward to engaging in general 'Stang talk with you from time to time through the forum on our new website, as well as social haunts such as Facebook, Twitter, and Instagram.
Ready? Let's go!