February 12, 2014

Prestolite Performance Now Accel Performance Group

Prestolite Performance, a performance auto parts manufacturer of brands including Mr. Gasket, Accel, Hays, Lakewood, Mallory and Prestolite Proconnect, recently announced it has changed its name to Accel Performance Group. The name change is the next step in a major rebranding strategy and growth initiative launched by Accel Performance Group President, Don Barry, since assuming his role in January 2012.

As part of the name change, each of the brands manufactured by Prestolite Performance will continue to benefit from a host of marketing assets, however two—Mr. Gasket and Accel—will undergo significant branding identity and positioning overhauls making them flagships of the group with clearer, separate, target markets, from which the other brands will operate.

Accel will focus on providing the performance-minded enthusiast with the latest ignition and fuel system technologies to make their machines faster and more efficient. Mr. Gasket, while still focused on the performance market, will emphasize serving restorers and nostalgic hot rod builders, helping them experience their automotive passion with Mr. Gasket's broad catalog of appearance and performance parts.

"With both Mr. Gasket and Accel, we want to continue to create performance parts that inspire and unite generations around the world; keeping this hobby viable for years to come," said Don Barry. " This new branding strategy is our first step in continuing to do so." In addition to the name change to Accel Performance Group and segmenting each of the brands more clearly, Mr. Gasket and Accel also unveiled new logos and will soon launch an integrated marketing program.

For additional information on Accel Performance Group and its existing portfolio of brands and the complete line of products, visit www.accelnation.com.

Book Review: Holman Moody

The Modified Mustangs & Fords staff was very excited to read the second edition of Holman Moody, and this highly detailed, 256-page tome documents the history of how two car guys formed one of the largest race teams in history.

The Holman Moody empire reached nearly all racing sanctions, as they fielded or built cars for teams in NASCAR, drag racing, Can-Am, open-wheel racing, and even powerboat racing.

The list of drivers for Holman Moody vehicles or racing teams is a who's who of top driver talent, including Mario Andretti, Dan Gurney, Fred Lorenzen, Bobby Allison, and David Pearson just to name a few. At it's peak, Holman Moody employed more than 300 people, and many builders and tuners from who started at Holman Moody went on to become race team owners and some of the best-known engine tuners in the business including Robert Yates, Waddell Wilson, and many more.

Authors Tom Cotter and Al Pearce, with photography by Don Hunter, cover this legendary team's history in great detail. Whether you treasure text or photos, you'll enjoy the journey. Get your own copy from Octane Press at www.octanepress.com.