Mustang MonthlyNews & Views
Ford Mustang Colors Over The Years
Least Popular to Most Popular Exterior Colors
Over the past five decades, the Ford Mustang has graced us with many different colors. Whether traditional or special-edition, dark or vibrant, the Mustang has changed with the times as well as the most popular color slathered on the exterior.
Believe it or not, the best-selling color for all cars in the United States is white. However, Mustang owners and enthusiasts run against the grain with just a mere 10-percent of white Mustangs sold.
The best-selling color has gone up 10-percent over the past decade and accounts for 28-percent of all 2013 Mustangs sold. That would be the color black. A universal color that goes with almost everything, the color has rapidly grown in popularity. Back between 1967 and 1973 only 1.5-percent bought black Mustangs according to Marti Auto Works, the licensed supplier of Ford Motor Company production records.
One color that has been ever-popular on the Ford Mustang would be the color red. Over the years, the hues may have changed, but the popularity remains the same. Red accounts for almost 21-percent of all Mustangs ever sold. Red is a traditional color for the Mustang which accounts for 10-percent of Mustangs sold in 1967 as well as about 22-percent of all Mustangs sold over the past decade.
The color blue has made quite the comeback. It dominated the early years of Mustang production reaching a high of 30-percent of all cars sold in 1968 when six different hues of blue were offered. With the help of head-turning Grabber Blue and Kona Blue, the color has jumped to 23-percent of sales during recent years.
The early favorites consisted of green, yellow, and brown and those colors have since started to fade away. Green and yellow can be found on limited-edition Mustangs such as the Bullitt and Boss 302 while the last brown Mustangs were built back in 1989. Yellow is not offered on the 2014 Mustang.
Specialty shades have been offered since the beginning of time such as Playboy Pink (1967), color-shifting Mystichrome (2004 SVT Cobra) and Gotta Have It Green on 2013 models. Ford Mustang owners have a slew of colors to choose from and with the help of different packages and special-editions, owners can honestly make their Mustang one-of-a-kind.
“Our Mustang owners are passionate about their cars, and the exterior paint color they choose invokes an emotional response to the vehicle,” said Melanie Banker, Ford Mustang marketing manager. “Mustang owners buy a vehicle in School Bus Yellow or Grabber Blue because it reflects what they want their Mustang to say to the world about them.”
For some Mustang owners, the exterior color can be a reflection of their personality whether a dark colored “smooth and sultry” feel or a bold, sunny yellow for the outgoing. For some, the exterior color is more than just a color slapped onto the body of the vehicle.
For instance, the Yellow Mustang Registry is a group of yellow Mustang owners and enthusiasts. This group was founded in 2001 and has more than 8,932 members and 8.984 registered vehicles worldwide. On top of that, the group has hosted more than 60 events since it was founded. The yellow Mustangs that are a part of the group range from early Springtime Yellow offered on the ’66-’65 Mustangs as well as Zinc Yellow introduced in 2000.
Another group, AllRedMustangs.com is devoted to “Ford Mustangs 1964-present – as long as it’s red,” and has grown to 1,300 members across 14 countries.
“Your car is an extension of you and embraces your personality,” says Steve Schatten, president and owner, AllRedMustangs.com. “I think red has become more popular over the years since the Mustang became America’s muscle car.
“Color registries are a great way to bring people with a commonality together. It’s another way to share a common bond,” says Schatten.
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It's amazing to see the amount of colors that have been conjured up over the past five decades and to see how the color popularity has fluctuated over the years.