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Mercury Cougar Performance Heritage - Crazy About Cougars

  • Ford's 302 debuted in 1968 in Mustang form, and came only in a 230hp, J-code, four-barrel guise. Cougar had the J-code, as well, but was also available with a 210hp, F-code, two-barrel 302 that wasn't offered in the Mustang.
  • The Cougar GTE was 1968's top cat, where early production included the 390hp, W-code, 427 FE, an engine unavailable as a factory Mustang option.
  • Just as in 1969, '70 428 Cobra Jet Mustangs were identified as either R-codes (Ram Air), or Q-codes (non-Ram Air). Cougars followed this same pattern in 1969. But in 1970, all 428 Cobra Jet Cougars were Q-codes, even when equipped with Ram Air.

1968

1968 Mercury Cougar GTE Front Grill View 1968 Mercury Cougar GTE Driver Side View 1968 Mercury Cougar GTE Front Passenger Headlight
  • Available engines: 289-2V, 302-2V, 302-4V, 390-2V, 390-4V GT, 427-4V, 428 Cobra Jet
  • Production: 113,741
  • Special appearance and/or performance packages: GT, GTE, XR-7, XR-7G, Dan Gurney Special
  • Notables: XR-7G and GTE models appear for 1968 only. Power sunroof option was offered, many of which were installed in XR-7Gs. Most visible change for 1968 was the federally mandated side-marker lights/reflectors.

1969

1969 Mercury Cougar Convertible Front Passenger Side
  • Available engines: Boss 302, 351W-2V, 351W-4V, 390-4V GT, 428 Cobra Jet
  • Production: 100,085
  • Special appearance and/or performance packages: XR-7, Eliminator
  • Notables: Just like Mustang, Cougar styling is all new, and marginally larger than it's predecessor. The Eliminator model debuts, styled by Larry Shinoda. It was the first year for a Cougar convertible, but the power sunroof availability continued. It was the last year for the 390-4V GT engine.

1969 Mercury Cougar Convertible Emblem
1970

  • Available engines: Boss 302, 351W, 351C-2V, 351C-4V, 428 Cobra Jet
  • Production: 72,365
  • Special appearance and/or performance packages: XR-7, Eliminator
  • Notables: The divided "pucker mouth" grille markedly distinguishes the '70 from the '69. the 351 Cleveland engine debuts. Eliminator continues in similar volume as 1969 (approximately 2,200 units).

1970 Mercury Cougar Convertible Rear Driver Side 1970 Mercury Cougar Convertible Interior View 1970 Mercury Cougar Convertible Front Driver Side
1971-1973

  • Available engines: 351C-2V, 351C-4V, 429 Cobra Jet (1971 only)
  • Production: 62,864 (1971), 53,702 (1972), 60,629 (1973)
  • Special appearance and/or performance packages: XR-7, GT (1971-72)
  • Notables: Cougar parallels Mustang again with a bodystyle change that would last for three years. Fuel price and availability, insurance rates, and safety issues surrounding high-performance cars hurt sales. There was a big drop in compression ratios for 1972, along with a change to SAE net horsepower ratings. the last year for a Cougar convertible was 1973.


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