Drew Phillips
January 4, 2010

For most people, a business card is a simple 3.5x2-inch piece of card stock that lets people know what you do and how to contact you. For others it's so much more. Take Steve Keefer, for instance. His business card looks a little bit different than most. In fact, you're looking at it right here. You see, Keefer has been professionally turning wrenches for more than two decades, working mostly on hot rods and muscle cars. When he made the leap to start his own shop last year he wanted to build a vehicle that would represent his capabilities and show potential customers what he could do. This '70 Mustang does just that and plenty more. "The car got the name 'The Business Card' because it was built to showcase the workmanship and ideas we represent at East Bay Muscle Cars," Keefer told us. "The ideas incorporated on this car can be applied to any of our customer cars whether it's a street rod or muscle car, so it represents our business very well."

The story of this Mustang goes way back to when Keefer was in high school. He would constantly spot the owner driving it around, so much so that he recognized it several years later in 1998. "He still had the car. It had been sitting in his driveway for eight years," Keefer remembered. He bought the car for $1,000, safely storing it away for another 10 years. Then in 2008, when Keefer started thinking about opening up his own shop, he retrieved the Mustang from storage and brought it back to life. There is almost nothing on the car that didn't receive a complete makeover, and Keefer utilized all of his skills from the one-off bodywork to the custom suspension system.

Like any Pony car, the heart of Steve's Mustang is the engine. Starting with a Mexican 302 block, Keefer bored it 0.020 over (for a total displacement of 304ci) and added a set of Boss forged connecting rods and crankshaft, and 11.0:1 Venolia forged pistons. Breathing is made easy via fully ported and polished '69 351W castings fitted with Manley 1.94/1.60 valves and Crane valvesprings and rocker arms.

For induction, Steve installed a Barry Grant Mighty Demon 750cfm carburetor and a Roush air cleaner mounted on an Edelbrock Victor Jr intake. On the other end, a set of JBA 15/8-inch shorty headers ushers out the exhaust through custom mandrel-bent tubing and SuperTrapp 3-inch mufflers. In total, the V-8 produces 500 hp at the crank, although an NOS fogger system can kick in an extra 150 ponies when needed.

Delivering all that power to the rear wheels is a big-block Top Loader four-speed transmission mated to a Hurst shifter and a Centerforce clutch and flywheel. To fit within the 10-inch wide wheels, Keefer used his talents to narrow a 9-inch rear by 4 inches and then stuffed it with Richmond 3.89 gears and a Traction-Lok differential hooked up to Moser 31-spline axles.

To ensure that his Mustang could take on a road course just as well as a dragstrip, Steve installed a suspension system befitting a true modern muscle car. The frontend received a Total Control Products (TCP) adjustable coilover system modified by EBMC, while the rear was fitted with the g-Bar Canted-4-Bar coilover system. Steve also fitted a Maier Racing front sway bar and Global West subframe connectors. Steering is provided by a Steeroids rack-and-pinion steering system and an ididit tilt steering column. Stopping power comes from drilled and slotted Wilwood brakes-13-inch discs up front and 12-inchers at the rear. To fit those big brakes Steve mounted a set of Budnik Cannon wheels, 18-inches up front and 19-inches at the rear, wrapped with BFGoodrich KDWZ tires.