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2010 Ford F-150 SVT Raptor - Web Exclusive!
Ford Takes Truck Leadership Off-Road With New F-150 SVT Raptor Performance Pickup Truck
Ford's Special Vehicle Team (SVT) taps into growing off-road enthusiast market and builds on the solid foundation of the new Ford F-150 to deliver the ultimate off-road performance truck - the 2010 Ford F-150 SVT Raptor Industry-first internal bypass shocks by Fox Racing Shox help provide smooth ride; lower, wider design key to desert racing and off-road performance The F-150 SVT Raptor launches with the proven 5.4-liter Triton V-8 with 310 horsepower and 365 lb.-ft of torque; a 6.2-liter V-8 engine will be available after launch.
"Ford trucks have been a mainstay on the off-road racing scene for more that 20 years because of our long history of capability and durability," said Derrick Kuzak, Ford's group vice president for Global Product Development. "With the F-150 SVT Raptor, we are delivering a true off-road performance truck with the proven 'Built Ford Tough' capability and durability that is at the core of every F-150 and the best in performance thanks to the team at SVT." "Like its fighter jet and dinosaur namesakes, the F-150 SVT Raptor is tough, fast, aggressive, and built with the off-road enthusiast in mind," he added.
Ford and off-road racing Desert off-road racing is something Ford knows and does well, with eight championships in nine divisions in the 2007 "Best In The Desert" series and four more titles in CORR (Championship Off Road Racing). Ford has also shown its dominance at the Baja 1000 race - 12 Ford-powered vehicles have won the overall title for four-wheel vehicles, the most of any engine manufacturer.
With interest in off-road performance growing at a steady rate, the F-150 SVT Raptor was built to fulfill the desires of that highly demanding market. The high-performance off-road truck market is one that's largely untapped, allowing the Ford F-150 SVT Raptor to set the bar for this type of vehicle.
"Most of the major manufacturers have focused on-road performance, so when we looked at what was available in off-road truck performance, it was somewhat limited," said Mark Grueber, Ford product marketing manager for pickups and large SUVs. "This was the perfect opportunity for Ford to further differentiate the F-150 from other trucks on the market."
Looks tough and fast The tough, chiseled look of the new Ford F-150 has been taken to a new level with F-150 SVT Raptor. The agile, performance truck was designed to give the impression it is always on the move.
Noticeable differences between the Ford F-150 SVT Raptor and conventional F-150 include a distinctive grille that has the Ford name carved into it; front bumper, vented hood, front fascia and fenders, functional hood extractors, fender extractors with 'SVT' bored out, as well as visible FOX Racing Shox, the only internal bypass shocks available on a street truck.
Another key difference between the F-150 SVT Raptor and the base F-150 is it is more than seven inches wider. Ford designers took advantage of this difference and highlighted it with distinctive marker lamps. When turned off, the marker lamps are well-integrated into the F-150 SVT Raptor's front end, as opposed to on top of the cab. When lit up, Raptor's imposing stance is immediately recognizable.
While the exterior design of the F-150 SVT Raptor is about creating an image, the interior design is about creating the feel of the truck, and both must complement each other.