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SEMA Show 2012 - Vegas Or Bust
MM&FF takes on SEMA to see what’s hot in the automotive aftermarket.
It's not hard for Team MM&FF to get revved up for our annual trip to Vegas and the SEMA show.
SEMA (Specialty Equipment Market Association) serves as a major backbone to the automotive aftermarket. Its gala event, known as the SEMA show, is like going to gearhead Disney.
As one of the largest conventions in Vegas, SEMA provides a close-up look at the entire industry, from the smallest knick-knack parts, to radical paint systems, to manufacturing and installation solutions, to hardcore race parts and so much more. It literally takes (all four) days to walk the entire show floor and our staff covered no less than 60 miles hoofing it through the endless rows of parts and cars.
SEMA is held the first week in November and this, the 45th annual event, was simply amazing. Ford-natics found the nucleus of the SEMA universe to be the Ford Motor Company display, which takes over center stage in the Central Hall (the main exhibit room). Ford mixes it up each day, arranging its display for a fresh look and having celebrities on hand for intros and autographs.
It incorporates highly modified new models, some old, and some very racy. Among other things, Ford Racing announced its twin-turbo 5.0L Cobra Jet, a fitting successor to the dominant supercharged 5.0L from 2013. The new CJ will utilize the latest technology in turbocharging from Borg-Warner, similar to those used on the popular Focus ST.
Another shining star was the SEMA all-female-built SBN (SEMA Businesswomen's Network) High Gear Mustang. MM&FF provided coverage of this unique build, and the final unveiling took place on the open day of the show. The car was later auctioned on eBay, and the money was donated to the SEMA Memorial Scholarship Fund.
There was also a slathering of Mustangs, a group of Focus STs including one from Steeda, and a wild Fusion or three. We ran into superstars Ken Block, Brian Deegan, and our man Vaughn Gittin Jr., as well as rock legend Billy Gibbons of ZZ Top.
Beyond the Ford booth was all we could wish for in hot-rod land, and we did our best to cover every square inch of the place. It's amazing to see the excitement in the faces of all the manufacturers, especially those with new and exciting products. A few that caught our eye were the variable speed supercharger from Procharger and the latest Phantom fuel system from Aeromotive. But rather than describe it, we'll save the space for all the cool images we captured.