Muscle Mustangs & Fast Fords
2010 SEMA Show Highlights - Vegas Show-Stopper
MM&FF Converged On The Las Vegas Convention Center For The Annual SEMA Show Extravaganza.
Each year, 125,000-plus people head to Las Vegas to attend the world-renowned SEMA Show. SEMA (Specialty Equipment Market Association) is best described as car-guy heaven, and it offers a chance to see amazing parts, new technology, wildly built cars, trucks, and some odd-ball motorized performance vehicles. In addition, we get to mix it up with over 2,000 exhibitors that fill over 1-million square feet of space. Its purpose is for dealers, buyers, retailers, media personnel, and many other industry types to get a firsthand look at the latest parts and pieces in the automotive aftermarket.
The massive convention center-and nearly the entire town of Las Vegas-is taken over by hot rods, custom cars, showgirls, and everything else a gearhead would need to conduct business in the high-speed environment of today's aftermarket industry. According to our connections at SEMA, the aftermarket brought a record number of new products to the '10 show with slightly over 1,400 new products registered with SEMA officials. Not every one of those parts apply to the Mustang and Ford vehicles, but it does show the industry is getting stronger despite the continued economic hardships.
Enough with the stats-you want to know what was hot for your muscle Mustang and/or fast Ford. Thankfully, several members of the MM&FF team invaded the show to get the scoop, and for the first time ever, we even had a Mustang on display-our '11 AMSOIL/MM&FF GT.
After four days walking (we averaged 8-10 miles a day), we came away with more than just a glimpse of what is hitting the market in 2011.
Naturally, Coyote 5.0L parts were all over the joint, as companies scrambled to get all sorts of power adders, exhaust, internal engine components, and other bits and pieces designed, tested, and manufactured. A majority of the new products were application-specific for 2011-newer Mustang and one hot one included Comp Cams new 5.0L cams, plus plenty of wheels, tires, and assorted go-fast goodies.
Ford Motor Company has a big hand in SEMA and it was a part of an awesome driving experience with Ken Block and Vaughn Gitten Jr. putting on a tire-scorching exhibition. Editor Smith even slipped into the now-famous Gymkanna Fiestia with Block for a little slipping and sliding. Ford also had the new Boss 302 and an entire stage full of its latest iron.
Each year we look forward to this week, but it always goes by so fast, and then we have 365 days to get amped up for the next one. So if you have the chance to be in Vegas for the '11 SEMA show, we highly recommend it.