Mark Houlahan
Tech Editor, Mustang Monthly
March 29, 2010

The annual Performance Racing Industry (PRI) trade show, held in Orlando, Florida, for the last five years and for many years prior in Indianapolis, Indiana, is a Mecca for all things speed related. From insanely fast shifter go-carts to dirt and asphalt-based race cars, drag racing, road racing, and anything else related to the art of going fast (even machinery used to make the go-fast parts) is displayed here for three days every year in early December. While admission is free, it is only open to trade professionals like race teams, shop owners, engine builders, parts buyers, and more. While the SEMA show held in November out in Las Vegas is a more general automotive aftermarket show with everything from chrome emblems and LED taillights to supercharger kits and cylinder heads, the PRI show is definitely more on the hard-core side of things. There's a good bit of booth space devoted to gear our readers will most likely not care to see on the next few pages (then again I do know some of our readers race shifter carts, late-model modifieds, and such), but the PRI show does allow us to get up close and personal with those hard-core parts companies that we either couldn't get to at the SEMA show, or they didn't display at the SEMA show. So check out some of the goodies that got our attention and if you want to know more, be certain to get in touch with the manufacturer directly.

The Future Of Hotrodding?
While we first spotted this trick '34 Ford three-window coupe in the Ford display at SEMA we couldn't even get near the thing there were so many people jammed around it. And why you ask? Well, besides the fact that the '33-'34 Ford three-window is arguably the sexiest street rod shape ever to come out of Dearborn, and the suede like paint was perfect, we're sure it was because this one-off show beauty was packin' a 400hp version of Ford's new EcoBoost twin-turbo V-6, swiped from the new Taurus SHO. Built by Detroit Street Rods for Ford Powertrain Division, it features the 3.5L EcoBoost pumped past the stock rating to 400 hp and 400 lb-ft of torque and mated via a one-off block adapter to a Tremec five-speed trans (yes, it is rear wheel drive). The all-steel body is stamped by Experi-metal for Steve's Auto Restoration, which sells the replica body in the street rod marketplace. We certainly hope Ford gets a ton of positive feedback on this new engine technology and specifically this car. We'd love to open the Ford Racing catalog a year from now and see the block adapter, wiring harness kit, and other swap goodies to make the EcoBoost friendly for engine swaps in classic Fords, street rods, kit cars, and more. The future is bright indeed.

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