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Craftsman Tools is Back and Proudly Made in USA #MTSEMA18
The name we’ve known and loved for generations brings new tools to market made in the USA #MTSEMA18
There’s no denying that the story of Sears, an American icon, is a sad one. But we’re not here to tell a sad story. No, we’re here to share the great news that one of Sears’ staples, the Craftsman tool brand, is alive and well thanks to the folks at Stanley Black & Decker. A company with over 175 years of history in tools and hardware, Stanley Black & Decker has purchased the Craftsman brand from Sears and not only is the brand being reinvigorated with exciting new products, but one of the key goals of the acquisition is to bring as much tool manufacturing (including tool storage) back to the United States, something longtime Craftsman fans remember being the hallmark of the tool line.
We’re not talking about a few tool sets or a drill or two, to date the new Craftsman products are numbering just over 1,200 part numbers; and that’s just the first wave! Craftsman is planning additional launches throughout 2019 of another 1,000 new tools. Of course in the recent past Craftsman enthusiasts had a hard time finding the brand, but that’s something else Stanley Black & Decker has been working hard to alleviate as well, starting with its big launch into Lowe’s home improvement stores across the U.S. Besides Lowe’s you can now find Craftsman at Ace Hardware stores, and soon you’ll be able to purchase the Craftsman brand on Amazon!
We had a chance to visit with the Craftsman brand at the 2018 SEMA show and learn more about their new products and what’s coming soon in power, hand, and automotive tools. As someone who’s first tool set and tool box was a Craftsman product I’m very excited for Craftsman’s future with these USA made tools. Lastly, be sure to hit www.craftsman.com and sign up for the Craftsman Club (even if you previously have, as Stanley Black & Decker did not receive that customer database in the purchase) and you’ll be kept up to date on new tool launches.