Mark Houlahan
Tech Editor, Mustang Monthly
November 2, 2018

There’s no denying that the story of Sears, an American icon, is a sad one. But we’re not here to tell a sad story. No, we’re here to share the great news that one of Sears’ staples, the Craftsman tool brand, is alive and well thanks to the folks at Stanley Black & Decker. A company with over 175 years of history in tools and hardware, Stanley Black & Decker has purchased the Craftsman brand from Sears and not only is the brand being reinvigorated with exciting new products, but one of the key goals of the acquisition is to bring as much tool manufacturing (including tool storage) back to the United States, something longtime Craftsman fans remember being the hallmark of the tool line.

Craftsman’s new line of pliers and cutters feature a cushioned over-mold that really fits the hand well. We played with them a bit and they felt very comfortable in use.

We’re not talking about a few tool sets or a drill or two, to date the new Craftsman products are numbering just over 1,200 part numbers; and that’s just the first wave! Craftsman is planning additional launches throughout 2019 of another 1,000 new tools. Of course in the recent past Craftsman enthusiasts had a hard time finding the brand, but that’s something else Stanley Black & Decker has been working hard to alleviate as well, starting with its big launch into Lowe’s home improvement stores across the U.S. Besides Lowe’s you can now find Craftsman at Ace Hardware stores, and soon you’ll be able to purchase the Craftsman brand on Amazon!

A new line of 20-volt cordless tools has launched, including brushed and brushless motor designs with numerous accessories like lights, work radio, saws, and even garden and lawn tools that use the same battery with the majority of the line made in the USA too!

We had a chance to visit with the Craftsman brand at the 2018 SEMA show and learn more about their new products and what’s coming soon in power, hand, and automotive tools. As someone who’s first tool set and tool box was a Craftsman product I’m very excited for Craftsman’s future with these USA made tools. Lastly, be sure to hit www.craftsman.com and sign up for the Craftsman Club (even if you previously have, as Stanley Black & Decker did not receive that customer database in the purchase) and you’ll be kept up to date on new tool launches.

#MTSEMA18

Something as simple as a tape measure may not sound too exciting, but believe it or not Craftsman had not had one in its lineup in a while. Stanley of course is the king when it comes to measuring tapes, so of course Craftsman is launching several different tapes, all made in the USA.
While basic hand tools are a big part of this new launch, Craftsman knows we need automotive specialty tools and their segment manager tells us they have a lot of new tools coming soon for those that do their own service work; from basic service tools like these oil filter wrenches to pro service level pieces.
Several new tool storage solutions were on display, including rolling tool cabinets (as seen in our lead photo) and this butcher block topped mobile workbench for those with limited space and need a combined tool storage and work surface solution.

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