Mark Houlahan
Tech Editor, Mustang Monthly
September 6, 2017
Photos By: Michael Johnson

Mustang Week—there’s nothing else like it on the planet and if you’re a Mustang owner of any year Mustang this is THE place to be every year. Every year the event grows and most certainly gets more difficult to manage, yet the Mustang Week crew works hard all year long so that when you drop your hard earned cash on hotel, food, and more to attend you’ll have a good time.

When the Mustang Week staff announced the 2017 event dates were moving from July to Labor Day week in September you’d have thought every Mustang owner on the Internet blew a head gasket to the date change news. Once the initial shock wore off everyone started to get on board with the ideas of cheaper hotel rates, less traffic congestion (like adding a 1,000 Mustangs to the streets of Myrtle Beach helps any!), and potentially cooler weather and when registration opened for the judged show on Friday it sold out in a matter of hours!

Coming into Mustang Week there are many people that use vacation time and plan their whole week around various official and unofficial Mustang events like cruises, track days, and more. The power of social media can truly be seen when you follow Mustang Week on the various social channels and see all manner of events and meet ups unfold before your very keyboard!

One of the official events that kicks off the week is the Tuesday Meet and Greet. It has been held in various locations over the years, including the parking lot filling event at the Myrtle Beach Convention Center last year that brought in just over 1,000 cars! For the 2017 Meet and Greet the Mustang Week staff were able to work with the management at Broadway at the Beach. This new location has plenty of parking/room to accommodate well over 1,000 Mustangs and thanks to the area’s off season the idea of filling the Broadway at the Beach parking lot with Mustangs full of people looking to shop and for places to eat was welcomed with open arms. We hit the Meet and Greet this afternoon, cameras in hand, to see how the new location and date were welcomed by Mustang Week visitors and it was just about standing room only. Success? There’s no doubting it in our minds! We’re in for another awesome Mustang Week experience this week!

The Meet and Greet is the first official Mustang Week event of the week and is a good barometer of how the rest of the week will be for attendees. The lot was packed with everything from classic Mustangs and Fox-era rides to the trickest S550 machines you can imagine.
This is the line to grab an official event shirt. Mustang Week does limited quantities in special colors, logos, etc. and everyone and their mother wants one. Get there early, bring cash, and be prepared to wait for an awesome shirt that all your friends will want to buy right off your back.

Mustang Week Edition Mustangs

Mustang Week Mike Clay has been working with Palmetto Ford of Charleston for the last seven years to create and produce special Mustang Week Edition Ford Mustangs that are debuted at Mustang Week and available for sale. The two Mustang Week Edition Mustangs for the 2017 show were unveiled today at the Mustang Week Meet and Greet. If you’d like to know more about the package or want to buy one reach out to Tony Barron at Palmetto Ford.

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