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2015 SEMA Show Cruise: Like the Running of the Bulls - Just More Powerful!
The 2015 SEMA Show might be over, but the attendees and public got a final high-octane salute, capping off an awesome show and further reaffirming all things great within our hobby. Energetic crowds lined up along the curb of the Las Vegas Convention Center to witness the biggest variety of street rods, hot rods, early and late model muscle cars, tricked out trucks and exotic supercars cruising out of the massive halls of the convention center.
During the last four days, these rides were just static displays, but now, they’re rolling out in a thunderous roar. If it can move under its own power, it gets driven out and the fans, (some of which couldn’t or didn’t get a chance to walk the show) get to see one of the biggest varieties of cool vehicles on Earth, blasting down Convention Center Drive in the heart of Vegas.
The SEMA Cruise basically happened by accident. It began very organically around five years ago. Word had spread among the attendees, curiosity seekers, and the local populations that they could see some cool iron rolling out of the convention center.
The SEMA show, which turns 50 next year, is for automotive trade only and more that 140,000 attendees get to check out the latest hardware contained within the convention center’s 1 million square feet. However, many diehard and even casual gearheads get turned away unless they work within the industry. That’s when a friend, of-a-friend, who knows friends that has a machine shop, body shop or something like that can maybe put you on the list as one of his employees.
Knowing that, SEMA wanted to give fans who didn’t make it into the show a cool experience to see all the fantastic vehicles up close in one location. That’s when they brought in bleachers and began promoting the SEMA Cruise.
Last year, SEMA went one step better and created “SEMA Ignited” as a destination for the cruise to head to. This year the event was held across the street from the Las Vegas Convention Center, and like the cruise, was open to the public. Here, the SEMA Top Ten Battle of the Builders had their tricked-out vehicles for all to see. Even SEMA exhibitors brought out their mobile marketing displays and show cars for all to see.
It may take days to load hundreds of custom cars and trucks into the SEMA Show, but at the turn of the ignition switch, they move out a lot quicker.