Ford capitalizes on SEMA’s outdoor presence with Ride-alongs and much more
Ford’s Performance Shines Out Front
If you have a single ounce of Ford blood coursing through your veins you’ve no doubt dreamt of heading to Las Vegas one November and sneaking your way into the Las Vegas Convention Center to see all of the awesome Fords at the annual SEMA show. While your forum friends might be bragging about getting a pass to the show, the majority of enthusiasts around the world only dream of getting in, as it is an industry-only trade show. But there’s a little secret we’d like to share with you. Ford has been commandeering the main parking lot out front of the convention center for a huge display that is free and open to the public.
In 2010 Ford, which already has a significant corporate presence at the SEMA show, looked into expanding its presence with a program that would showcase its products in a fun and dynamic environment that people can interact with. Creating Ford out Front allowed Ford, Ford Racing Performance Parts, and several of its performance partners to display the latest and greatest from Ford with active vehicle presentations. Over the years Ford has featured several of their action sports stars, such as Vaughn Gittin Jr., Justin “JTP” Pawlak, Ken Block, and others to demo such rides as the Fiesta ST, Mustang Cobra Jet, F-150 Raptor, and more. From stage “walk-arounds” to drifting demos and even ride-along programs (sign up early as the line gets long!) each year Ford’s Ford out Front just gets better and better.
For 2014’s event Ford has pulled out all the stops with their Ford Out Front setup. This year Ford sponsored drifter Vaughn Gittin Jr. is back with his pal Ryan Tuerck offering up drift rides in Mustang RTRs (his own Mustang package) while the Lucas Oil Truck Series wowed the crowd with jumps, donuts, and more. Superformance Cobras were on hand for ride-alongs as well. Ford’s partners this year includes Galpin AutoSport (GAS); HPI Racing, which setup a try-me R/C car track; Sony, which had their new action cams on the ride-along cars so passengers could share their rides socially; Miller Motorsports’ Ford Racing High Performance Driving School, and many more. For the Mustang’s big 5-0 Ford worked with Mustang owners from all over the country to build a one-of-each-year 50 Mustang display too. Check out the Ford out Front gallery below.