Muscle Mustangs & Fast FordsEvents
2014 PRI Trade Show - Home Sweet Home
The Performance Racing Industry (PRI) Trade Show returns home to Indianapolis for Race Industry Week
This year marked the return of the Performance Racing Industry (PRI) Show to Indianapolis, the town that helped make the show famous. As the home to one of the most prestigious—and perhaps the largest—drag racing events in the world, the NHRA US Nationals, and the world's most famous auto race, the Indianapolis 500, which celebrates its 98th running in 2014, it's always fun to head to Indy, even during one of the coldest winters on record.
The roots of the motorsport community goes way beyond those two legendary events, the state of Indiana has over 1,600 motorsport-oriented businesses including manufacturers, racing teams, and support companies. One of the driving reasons for the motorsport popularity is Indiana's professional motorsport team tax incentive program. It saves racing teams thousands of dollars each year in taxes on performance components. The town and state are friends of the motorsport and high-performance community so it was only natural for the PRI show to return to Indy.
While the SEMA Show gets a bulk of attention in the car enthusiast world, the PRI Show is all about the hardcore racing and high-performance community. Think of this show as shedding the glitz and glamour of SEMA and getting right down to performance-only business.
As a trade show, it is not open to the public but still draws 40,000 buyers/media/exhibitors from 70 different countries. The show has recently become part of Race Industry Week, which includes the PRI trade show, AETC (Advanced Engine Technology Conference), along with 45 conferences and seminars. The conferences and seminars start days before the trade show opens and includes Winning the eRace Digital Marketing conferences, and other specialty meetings to support all aspects of the motorsport world. The PRI Show hosted over 1,100 exhibitors that occupied over 3,000 booth spaces in 2014, making it Indianapolis' largest convention for the year.
PRI might be a racing show, but the street high-performance market is well-represented, especially our niche Mustang segment. This year there was no shortage of new products and Ford Motor Company even had the brand-new 2015 Mustang on display. The MM&FF staff scoured the show floor in order to catch up on the new technology and products that will help define our market for 2014 and beyond. Here are the highlights.