Amie Williams Associate Online Editor
September 24, 2013

Shelby American just announced that they plan to donate and install a 2014 Shelby GT500 Super Snake package to be auctioned off during the 40th Anniversary of the Cattle Baron’s Ball, which will benefit cancer research via the American Cancer Society. This extravagant event will take place on Saturday, October 5, 2013 just north of Dallas at the legendary Southfork Ranch in Parker, Texas.

“Supporting philanthropies is a core value that Carroll ingrained into Shelby American’s DNA over the past five decades,” said John Luft, president of Shelby American. “Since one of this year’s Cattle Baron’s Ball co-chairs, Brooke Shelby, is the wife of Carroll’s eldest grandson, Aaron, the event is a perfect opportunity to leverage a new Shelby GT500 Super Snake to raise funds for cancer research.”

During the span of 40 years, the western-themed Cattle Baron’s Ball has raised more than $50 million through ticket sales and auction items. This event has grown to be the largest single-night fundraiser to benefit cancer research.

This year is expected to be big with 3,500 socialites predicted to flood the 300 acres of Texas ranch for a fun-filled evening full of western dancing, carnival games, and mouthwatering food. On top of all that, there will be a Ferris wheel, live auction, refreshment bars, and a grand performance by Rascal Flatts.

The most anticipated item of the night will be 2014 Shelby GT500 Super Snake. North Texas Ford Dealers provided the base car that will hit the live auction. The winning bidder will get to customize their own Super Snake package to their specs, courtesy of Shelby American.

“Our goal is to put cancer in the rearview mirror,” said Brooke Shelby. “Auctioning the 2014 Shelby GT500 coupe with Shelby American’s Super Snake upgrade package will help us accelerate our cancer research. Auto enthusiasts will realize that this is an amazing opportunity to be able to bid on this iconic car.”

Starting promptly at midnight, Rascal Flatts will wrap up their performance while a Texas-styled breakfast is served. This isn’t to close out the night/morning, but to add fuel to the fire for the rest of the night. An after-party band will take the stage during the live auction in the Saloon Tent after midnight and will have people going until 2 a.m.

A limited number of tickets to the famed Cattle Baron’s Ball are available for purchase online or at In the case of rain, the ball will be moved to the Kay Bailey Hutchison Dallas Convention Center.

Photos Courtesy of Austin Knott from TPR, Dallas.